Services

Branding Identity

Put your best foot forward

We’ll design a brand that speaks to your business and your audience.

But it doesn’t stop at just a logo — we’ll create a toolkit for you to show off your brand including typography, color palette, pattern, and business application use. Then, we’ll nail down how you can pitch your business to clients with a messaging strategy that captures your audience.

deliverables

Sugar Sugar Branding Services

Brand Strategy

  • Deep dive into your business as it stands, and its future

  • Competitor analysis

  • Target audience

  • Business’ mission and core values

  • Voice, tone, and brand persona

Visual Identity

  • Logo & Variations

    • Primary, Horizontal, Logomark

  • Color Palette

  • Typography

  • Elements, icons, and patterns

  • Art direction through mockups

  • Brand guidelines

Extras

  • Profile assets including header pictures and Link in Bio setup; reusable templates in Canva; stories covers; etc.

  • Business cards; reusable stationery templates like letterheads; notecards; brochures; postcards.

  • Banners; product signs and labels; packaging; posters; event materials; invitation suites.

  • Icons; patterns; illustrations — check out our website layout design and builds, too!

  • Digital or print advertisements

timeline

Branding Process

1. Discovery

  • Initial kick-off call

  • Branding questionnaire

  • Competitor research

  • Audience personas

~1 week

2. Strategize

  • Define mission and values

  • Articulate voice and tone

  • Create writing samples

  • 2-3 mood board options

~1 week

3. Design

  • Design logo option(s)

  • Choose 1 and provide feedback

  • Make edits (1-2 rounds)

~2 week

4. Delivery

  • Choose supplemental elements

  • Create branding guidelines

  • Design “extras”

  • Deliver assets and launch (Party 🥂!)

~1 week

Frequently Asked Questions

  • Each case is treated differently based on a number of factors:

    • Starting from scratch (new) or redesign (established)

    • Timeline (rushed or normal)

    • Amount and type of extras

    • Number of variations of drafts presented (1-3)

    • Rounds of edits

    However, after learning about your company, I will create a Scope of Work that contains all deliverables, a timeline, and the estimated final price (and payment timeline).

    A final brand package with all files will be emailed to you upon receiving final payment.

    While the complexity of your branding needs varies, the minimum investment is $750 and the highest is $3,000.

  • I usually book projects to kick-off a week or two after the initial reach out. Then, depending on the requirements of the project, the time from start to finish should take between 1-2 months.

    Note: projects may also depend on clients providing necessary items in a timely manner.

  • TLDR: no.

    While I love designing logos, they don't stand alone. A logo is only as strong as the presentation it's surrounded by. Take Nike: the swoosh can be recognized anywhere because of the brand it stands in front of. Without the rest of the brand, the swoosh would be another logo in a sea of graphics.

    So let’s build what is essential to your great business: a great brand — complete with strategy, a cohesive visual identity, and the right building blocks to take your brand in the right direction.

Ready to get started with a sweet brand?